Friday, September 24, 2010

Mobile Marketing

What is MOBILE Marketing?

Like Print or Interactive Marketing, Mobile is a distinct channel that marketers can use to reach their target audience.

Mobile Marketing is the use of cell phones and other mobile devices to market a brand or message, and it plays a powerful role in an integrated marketing strategy. Mobile marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, and drive attendance to specific events and locations.

SMS Text Messaging Campaigns

Over 90% of text from SMS Messaging Campaigns are read by recipients, generating average response rates of 15-30% or more. Take that, Traditional Media.

Priority Gateway software application
powerful software application which has the capability of sending SMS text to a very large number of recipients. SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Coupled to that is the fact that the mobile phone is the current cultural norm with user density indexes much higher in the in India overall.

SMS messaging campaigns are the most familiar form of mobile marketing. With SMS messaging campaigns (also called "text message campaigns"), a mobile phone user is directed to send a distinct text-message keyword to a pre-defined 5-digit or 6-digit destination number known as a short code. After a user does this, the mobile marketing text message campaign is initiated.

Creative potential of SMS marketing.
Fors Fortis can implement and execute an SMS messaging campaign for your brand with very little effort needed on your part. We constantly strive to create unique SMS text message campaigns and would love to hear some of your ideas. Here are just a few options to consider:

• Text-to-Email campaign
• Subscription text alerts
• Voting/Polling
• Corporate marketing
• Information responses
• Client notification systems

For more information.
forsfortis.net/Bulk_SMS_Marketing.html

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