What is SEARCH ENGINE OPTIMIZATION?
The importance for SEO is growing worldwide due to the opportunity it presents today on the world wide web, especially with ever increasing cost of PPC.
Google gets around a 3 Billion (approximate) searches per month, and everybody in business is looking to grab a small pie out of this. SEO or search engine optimization is simply to rank or show your website details on google whenever someone searches for a keyword relevant to your industry. Every search engine (Google, Yahoo, Bing, etc) has its own algorithm to rank any particular website for a specific keyword. Nobody except the search engine companies know how this system works, but based on various trial and error method, companies like us and many other have found certain key variable which search engine (Google, Yahoo, Bing, etc) considers to rank your website for a particular keyword.
Our Process:
We have a unique process for SEO, which has produced great results for our clients. This process has been developed after more than 2+ years of continuous testing and analysis across various search engine. The process is customized to meet the demand of each client but the over lying strategy remains the same. Our basic process as far as the client is concerned is as follows:
Keyword Research:
SEO or SEM strategy is the game of keywords. The more analysis one does in this stage, the more it helps in proper planning and keyword targeting. We use data from Google and other search engine to create a large list of keywords which are relevant to the business or customers that our clients want to target. With the help of these tools we are able to generate more than 3000+ keywords for even small businesses, which helps us in creating a strong base for future strategy and execution.
Competition Analysis:
Highly important for those businesses which are beginning to explore the opportunities of online marketing. We use specialized tools to analyze competition website, keyword, traffic, demographic, etc. This helps us in understanding the clients business and the scope available in that specific industry. Using this data several other marketing avenues can be explored, however in the SEO process it helps to capture more keywords which may be relevant to the business of our clients.
Keyword Targeting:
After a large list of keywords have been analyzed, they are scrutinized to match certain criteria before we begin our SEO work. The main factors which we consider are,Keyword Search Numbers and SEO Competition which helps in shortlisting those keywords which can be targeted in short term, as well as in long term. This process is detailed as it involves lots of research in order to avoid any mishap at a later stage. Careful planning and cross checking is done to make sure that maximum result is derived by clients.
Monitoring & Improvement:
We monitor your result on monthly basis and provide our clients with reports which measures the rank improvement, increase in traffic, etc. We work with our client to understand the course of action, if any change is required. We our-self monitor the results to ensure we are on the right track and make appropriate changes so that clients do not need to worry about their SEO. We strongly believe in continuous learning and improvement and provide valuable and noteworthy information which can be used by our clients as well as others.
Our Process:
We have a unique process for SEO, which has produced great results for our clients. This process has been developed after more than 2+ years of continuous testing and analysis across various search engine. The process is customized to meet the demand of each client but the over lying strategy remains the same. Our basic process as far as the client is concerned is as follows:
Keyword Research:
SEO or SEM strategy is the game of keywords. The more analysis one does in this stage, the more it helps in proper planning and keyword targeting. We use data from Google and other search engine to create a large list of keywords which are relevant to the business or customers that our clients want to target. With the help of these tools we are able to generate more than 3000+ keywords for even small businesses, which helps us in creating a strong base for future strategy and execution.
Competition Analysis:
Highly important for those businesses which are beginning to explore the opportunities of online marketing. We use specialized tools to analyze competition website, keyword, traffic, demographic, etc. This helps us in understanding the clients business and the scope available in that specific industry. Using this data several other marketing avenues can be explored, however in the SEO process it helps to capture more keywords which may be relevant to the business of our clients.
Keyword Targeting:
After a large list of keywords have been analyzed, they are scrutinized to match certain criteria before we begin our SEO work. The main factors which we consider are,Keyword Search Numbers and SEO Competition which helps in shortlisting those keywords which can be targeted in short term, as well as in long term. This process is detailed as it involves lots of research in order to avoid any mishap at a later stage. Careful planning and cross checking is done to make sure that maximum result is derived by clients.
Monitoring & Improvement:
We monitor your result on monthly basis and provide our clients with reports which measures the rank improvement, increase in traffic, etc. We work with our client to understand the course of action, if any change is required. We our-self monitor the results to ensure we are on the right track and make appropriate changes so that clients do not need to worry about their SEO. We strongly believe in continuous learning and improvement and provide valuable and noteworthy information which can be used by our clients as well as others.
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