Thursday, September 23, 2010

Social Media Optimization - SMO

What is Social Media Optimization?

Social Media Optimization or SMO involves using the Web 2.0 sites such as youtube, facebook, twitter, etc in a manner, through which their system is used for the purpose of driving traffic to your website.
Web 2.0 sites (YouTube, digg, twitter, facebook, etc) offers high interactivity and relevancy to the online users. The strategies and the use of sites varies based on country, client requirement, target audience, etc. SMO strategies involve mixing with the crowd on the Web 2.0 space. This strategy cannot be adopted by all companies and definitely requires high customized approach as not every Web 2.0 site offers targeted audience. That’s why you need a partner who understands and can work in this dynamic and complex marketplace.

Some facts about social networking sites:
• MySpace had more traffic in 2007 than Google
• Already, FaceBook and Twitter has reached Google traffic levels
• YouTube gets twice as much traffic as Google
• These sites are DOUBLING every 6 months ; FaceBook adds 1 million visitors each week

Contact us so we can help you start a viral campaign on the social networking sites.


3 comments:

  1. I don't have any words to appreciate this post.....I am really impressed, knowledge about SMO, it can be termed as the routine in which the website is promoted with the help of social media platforms.
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  2. It gives detailed information in a simple way.the information are very useful ad knowledgeable.


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